Back in the day myself and the group of dudes I rode with referred to Joe Rich simply as “The Man.” There was something about his riding and persona that really resonated with us, and in our opinion Joe Rich was the end all be all of BMX awesomeness. Fast forward 20 years and my opinion on that has still not changed. As great as Joe is on a bike he’s even better at being just a kick ass human being. I couldn’t be happier that he’s the third subject of The Diggest’s “Perspective” series! After you give it a watch you should make your way over to The Diggest site for some more words and photos on it.