Check out Sunday’s new Linear Zipline cable. They didn’t just pick a cable out of a catalog and slap their name on it like so many companies do these days. Rather they set out to make a strong and easy to use cable that’s also more affordable. It comes in a length of 40″ which is apparently spot on for a BMX bike, so there’s no cutting required. It also retails for a third of the cost of most linear cables. Crazy stuff! Hit up Sunday’s site for more info and to find out about the other tricks they had up their sleeves with the creation of the Linear Zipline.