I don’t think there’s a single person who visits this site that will argue with the fact that Deluxe won the internet this week. I’ve always been really stoked on what the brand is about, and I’m glad to see the ethos that Mark Noble created still lives on in Deluxe’s current ownership. For this week’s flashback I wanted to revisit the early days of the brand, more specifically their first full length video release, 2010’s “Welcome to Deluxe”!
We’re changing things up with how we do product post. From here on out we are getting hands on with the products we take a look at. No more just regurgitating the specs and pics from manufacture’s sites. We want to be able to give you a real and genuine impression of the products we showcase, one that can only come from actually handling and looking at them with our own eyes. That said, here’s the first of our new hands-on product post, featuring Deluxe’s V4 hubs. Hit the jump button and dig on in!
The Deluxe Trails Trip kicks off today and they’re going to be giving you sneak peeks into the action via Snapchat. Go ahead and give them an add so that you can check out the goings-on as they make their way way across Pennsylvania, Rhode Island and New York!
The T-Spider Sprocket is a completely new addition to Deluxe’s refreshed line. At first glance its classic 5 spoke design may come off as simple, but look closer and you’ll see that they built in some trick features that makes the T-Spider adaptable to a wide variety of different cranks on the market. Interchangeable drivers allow it to be used as a spline drive sprocket on both 19mm and 22mm crank spindles. Prefer a bolt drive setup? There are also drivers that allow you to run it like that, and the cutouts machined into those 5 spokes are purposely designed…
Deluxe’s Southern California Trip edit most definitely deserves a bump back up to the top!
It’s been nearly a year since it was announced that Deluxe was under new ownership. Since taking over the helm, Roth Desko, Justin Desko, and Kris Bennett have been steadily chugging away at not just reviving the brand, but also reforming it into their vision of what it should be. It’s been a long road filled with a few manufacturing ball ups but Deluxe once again has product ready to go. They’ve brought back some you’re already familiar with, updated others, and also created new ones; all of which are available right now through Deluxe’s brand new website! Over the…
Before I dive into this any further I have to bring up that Roth shot and edited this with his iPhone. This is definitely not the result I was expecting when he first told me about the video a few weeks back. All I can say is that it’s fucking nuts what something you carry around in your pocket is capable of producing! Now that that’s out of the way, lets talk about this edit. Over the winter some members of the Deluxe crew did what we all wish we could do when it’s freezing outside; they made their way…
Jäunt’s Mike Potoczny and Deluxe’s Mark Potoczny pretty much stay on the move exploring the world. Their latest trip overseas landed them in what is quickly becoming quite the hot BMX travel spot, New Zealand. Hit play and join them on their adventure as they take in and experience the trails, parks, and beauty the country has to offer.
It’s been a couple of years since Deluxe and Crucial’s Alex Boyd packed up and made the move to Canada. I always figured that it must have been pretty tough for him to walk away from Vinewood and move halfway across the world. Real life doesn’t wait though, so that’s just what he did. During some of his recent downtime he pieced together this very reflective look at the trails he used to call home. Lots of good times right here!
Time sure does go by quick these days! It seems like it was just a season or two ago when this edit of Jeremy Ball’s trip to Austin came out. In reality it was damn near four years ago and was before CYDI was even around. Crazy!