I don’t think there’s a single person who visits this site that will argue with the fact that Deluxe won the internet this week. I’ve always been really stoked on what the brand is about, and I’m glad to see the ethos that Mark Noble created still lives on in Deluxe’s current ownership. For this week’s flashback I wanted to revisit the early days of the brand, more specifically their first full length video release, 2010’s “Welcome to Deluxe”!
I’m glad to see that Profile decided to upload this to their Youtube channel. It came out last week but for some reason they gave it to TCU to host on their channel. My immediate thought was that it made about as much sense as a record label giving a country video to BET. Anyway, here it is, Mark Mulville’s five day trip back to his former home of Pittsburgh, captured and edited by the one and only Bobby Valentine.
Well, they actually call these kick out seat grabs in this how-to from Ride but I’m definitely not having any of that. I’ve got nothing but love for Mark but I’m sorry, you are a communist if you call these anything other than a Ground Chuck.
While this may not be the craziest video, it’s one that I’m very happy to post up after the victory of the Grapefruit Trails being spared from destruction.
I used to go to Florida a lot when I was younger with my buddy the Stileman, and let’s just say that the trails there were interesting back then. I always did have a ton of respect for the dudes down there making it happen though. It was cool seeing the trails evolve from piles of sand with carpets over them to dialed spots built with the help of shipped in clay. Casselberry or 71N definitely gained the most notoriety, but there were a couple of other sets of trails down there that I’ve long since forgotten the names of…
We get a first look at Mark Mulville’s new Deluxe build in a little bike check put up on Profile’s Instagram. Those pedals may come up missing if Mark takes his eyes off of them for too long!
This one had me looking at my calendar to confirm that it indeed isn’t April 1st. After a number of years on Subrosa, Mark Mulville has parted ways with them and hightailed it back to team Deluxe! Here’s what he had to say about it. “After 4 years of riding for Subrosa, I’ve decided to part ways. The move is on all good terms and I appreciate to the fullest all that Subrosa has done for me. It’s been an awesome ride and I want to say thank you so much to everyone involved for making me part of the…
The Wolf Brand has two new shirts for you to get your paws on! Both the “Dirty Paw” and “Electric Paw” are available today through their web store. Supplies are limited, so grab one quick before you’re ass out!
Profile is releasing this Natural Camo Colorway to celebrate Mark Mulvilles’s 15th year on the team. Seeing as camo is all the rage right now (dare I call it the new oil slick) this stuff won’t last long. It’s available now on Mini Hubs, Elite Hubs, Push Stems, and Spline Sprockets. Get at your Profile dealer of choice to pick them up before they’re gone.
Want to know what the top three trails Mulville has ridden, or the riders that inspire him, or what music gets him fired up? Head on over to The Union and all of those questions and more will be answered for you. There’s also some rad pics by Josh McElwee mixed in with them.