Dylan Stark – S1 Lifer Helmet Promo

I got a chuckle out of this promo that Dylan Stark did for S1’s Lifer helmet. Mainly due to the mandatory pedaling and goggle use at Sheep, but also because of that Gucci & Offset song choice. “Dick in her mouth like an edible (dick in that).” Priceless!

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A Brutally Honest Certified Helmet Buyers Guide

Over the last few years there has been a quite a noticeable increase in helmet use at the trails. In the early to mid 2000s it was pretty rare to see someone rocking a helmet. These days it’s the exact opposite. I don’t think head injuries were something that was on the radar of most people back then. Mike Aitken’s crash in 2007 opened a lot of people’s eyes as to the dangers of head injuries. I had just been chatting with Mike in Vegas a couple weeks beforehand and then came news that he had crashed and was fighting…

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Aaron Ross Rides for a Helmet Company?

First let me start off with what this video is. It’s Aaron Ross squirming his way through the Texas Toast jumps to promote S1’s Lifer helmet. I actually had no clue he was even on the S1 team until I watched this. Now allow me dig into this a bit further since we’ve gotten those basic details out of the way. Aaron Ross is now sponsored by a helmet company. That’s great for Aaron Ross and his wallet, but what sense does that really make if you stop to think about it? Here we have a guy who is primarily…

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